I was talking to a startup today about which part of their website project to tackle first.
The client was emphasizing starting with the company’s product pages and ecommerce flow.
I was emphasizing starting with a quick content inventory and site map.
Fearing I was sounding too much like a process princess, I said, “It’s same reason you get your hair cut before you get it colored.”
A great analogy, especially if my client had been UniKitty (“half unicorn, half anime kitten, and nonstop dance party”).
Fortunately this particular male cut me some slack, laughed a little, and agreed.