Getting Beat Up is Good

Lessons from a 17-year-old MMA fighter with limited English to whom I gave a ride home last week.

“If you don’t get beat up when you are sparring. This is no good. You not learn anything.”

Great fighters have amazing footwork. They know when to circle away from a punch, when to pivot and when to push off and into an opponent. Great product managers (developers) apply similar techniques. They know when to avoid feature rabbit holes, when to take things in another direction and when to race ahead.

Climbing into the ring is hard part #1. But putting yourself in a position to get knocked around a little bit is the only way to become #1.


  • Filed under Content Strategy   /